Our Philosophy

If you’ve ever searched for Casino reviews before, you no doubt came across dozens of sites that look just like this: a grid of 10-20 of the same casinos, their basic features listed, a “rating” of 90-100% or 4-5 stars, and an editorial review.

You might’ve already realized these aren’t real reviews. These sites are run by affiliate marketers, being paid directly by Casinos or indirectly through affiliate referral programs. They write their own positive reviews of every Casino, without ever having played there, so that you’ll pick one of their listings and click through to the host’s site to play. When you do, they get paid for the referral.

In It To Win It is different. We believe the best way to choose a new web casino is to research them first, starting with what other players are saying. All our reviews are submitted by our visitors, just like you, who want to share their experience. You get the good and the bad experiences so that you can make your own decision.

Casinos are Ordered by Customer Ratings
Most casino review lists order their lists of casinos by how much each is paying per referral to maximize their income. That means all their lists are almost identical, showing you the same names over and over, even if the companies provide poor support, service and features.

Our reviews are ordered by weighted customer rating. That means a casino with a 5-star rating by a single player won’t automatically go to the top of the list, but one with numerous reviews well above the average will. The more reviews customers submit about a host, the more we trust the ratings to be accurate and allow it to move up the ranks.

We Accept No Advertising
To avoid being influenced by any web hosting company, In IT To Win It accepts no advertising. No ads are shown on the site, and no casino can pay us to have their site listed higher, or to remove negative reviews. We do add referral IDs to the links to the casino’ sites, if the casino has a referral program. This allows us to earn revenue to develop and maintain the website for you, however, we allow you to review whatever casino you’ve used, even if they don’t have a referral program.

We Need Your Support
Since In IT To Win It isn’t run the same way most “casino review” sites are run, controlled by advertising partners and maximizing affiliate commissions, we can’t afford to pay $5 per click or more to advertise on search engines like they do.

If you’ve found our customer reviews of casinos useful, and want to help us out in return, tell your friends about this site. Link to it on your website or blog, mention it on your Facebook or MySpace, and recommend us whenever someone you know is interested in web casinos. Thank you for your support!

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